How can you promote your business, whilst keeping expenditure to a minimum?
The early days of business can be tricky. The pressure is on to get the word out, but funds are often sparing.
Here are 3 low cost ideas for promoting your business:
1. Team up with other brands – Tapping into another brand’s customer base is a great way to boost exposure. Reach out to business owners and discuss the mutual benefits of working together. You could host a joint seminar or webinar, run a shared competition, or drive interest through partnered offers.
2. Utilise social media – Forget about ads for now. Let’s talk about organic content. This is all about positioning yourself as a thought leader. You want to engage people with your content, whilst hinting at your USPs where possible. Interest in podcasts is currently booming, so why not start there? Along with blogs, they’re great for growing brand awareness and demonstrating your professional expertise.
3. Network – To grow any venture you need to make contacts. Attend some local networking events. Frequency and consistency are key here. Relationships take time to build, so repeat visits are a must. Be sure to follow up and arrange meetings with relevant individuals.
What marketing techniques have you found to work well for your business?
